King Talal School of Business Technology
Marketing

About

The Electronic Marketing and Social Media Bachelor of Science Degree Program is designed to give students practical, real-world education that equips them for efficient navigation through the rapidly progressing world of integrated marketing and technology. It familiarizes students with the core components of successful marketing plans and new electronic channels that are now available.

At first students take introductory courses in marketing concepts like principles of marketing, public relations, statistics, intellectual property, business ethics, and more. They also learn about web design and technology and their impact on E-Marketing. Through the study of concepts such as web design, web interface and usability, scripting languages, and more, students learn the language necessary to communicate in an ever-changing business environment.

Once a solid marketing foundation has been established, students move on to applying their knowledge to the realm of E- marketing, such as search engine optimization, affiliate marketing, and social media. They also learn about important marketing plan components such as web metrics, IT and systems overviews, and global and cultural internet issues.  

Finally, students integrate the knowledge and experience they have acquired to develop their own unique and cohesive e- marketing strategy. By building upon the foundations of marketing with current tools and rapidly developing technologies, this program familiarizes students with today's fast-moving Electronic Marketing and Social Media industry and prepares them for its continued growth and modernization.

The completion of this degree requires the student to pass (132) credit hours.  It includes areas of knowledge and multiple skills matching the requirements of higher education. The department includes (81) credit hours of mandatory requirements, and (24) faculty credit hours requirements and (15) credit hours as major elective courses in Business.

Objectives:

  1.   Contribute to the accomplishment of the KTFBT mission
  2. Provide the students with the knowledge needed in the e-marketing and social media field
  3. Develop the students' strategic thinking in developing e-marketing and social media campaigns
  4. Develop the students' ability to collect and analyze complex information sources from different source to provide the decision support in different organization