King Talal School of Business Technology

E-Marketing and Social Media

The B.Sc. degree program in e-Marketing and Social Media was established in 2012. The program is designed to give students a practical, real-world education that equips them for effective navigation through the rapidly progressing world of integrated marketing and technology. It familiarizes students with the core components of successful marketing plans and new electronic channels that are now available.

Initially, e-Marketing students are introduced to basic courses in marketing, such as principles of marketing, consumer behavior, advertising, and promotion management, in addition to other business-related courses which are essential for later stages of the program. They also learn about web design and technology and their impact on e-marketing. Through the study of concepts such as web design, web interface and usability, scripting languages, etc., students learn the language necessary to communicate in an ever-changing business environment.

Once a solid marketing foundation has been established, students move on to applying their knowledge to the realm of e-marketing, such as search engine optimization, affiliate marketing, and social media. They also learn about important marketing plan components such as web metrics, IT and systems overviews, and global and cultural internet issues.

Finally, students integrate the knowledge and experience they have acquired to develop their own unique and cohesive e-marketing strategy. By building upon the foundations of marketing with current tools and rapidly-developing technologies, this program familiarizes students with today's fast-moving e-Marketing and Social Media industry and prepares them for its continued growth and modernization.