The Council of Higher Education has approved the accreditation of the Master’s program in “e-Marketing and Social Media” at Princess Sumaya University for Technology’s King Talal School of Business Technology. The program will be introduced from the beginning of the next academic year 2021/2022, and after completing the practical and legal frameworks for its launch.
PSUT’s President, Prof. Mashhoor Al-Refai, stressed that the development of the program is in line with the University’s strategic plan to focus on unique specializations, and fulfills the aspirations of HRH Princess Sumaya bint El Hassan, Chair of the University’s Board of Trustees, regarding programs keeping pace with the developments and requirements of the times.
Al-Refai added that the change in the global business environment in recent years has demanded a shift in marketing methods, in addition to how to deal with businesses and customers and promote goods, especially in light of the fact that the current time is witnessing the re-engineering of the marketing process, and the increasing trend towards online marketing.
The Dean of King Talal School of Business Technology, Dr. Abdul Rahim Abu Al-Basal, stated that this new specialization at PSUT is the first of its kind in Jordan, and aims to complement the local and global market. He pointed out that the program is required in the labor markets, and that the idea behind its development was based on a report issued by the Civil Service Commission for the year 2020. The report confirms that e-marketing is a required discipline, and finds it the best option for students as it is in line with demand expectations locally and globally.
Abu Al-Basal indicated that the School had conducted a scientific research study that included current students and graduates, and employment applications in the Civil Service Bureau. The opinions of civil society institutions such as professional unions and related associations were sought out, and the results of statistics on the labor market's need for the specialization were taken into consideration.