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Tokajian, Cynthia, Irshaidat, Rand, Tokajian,“A Qualitative Study of Advertising Art: Awareness and Adoption of Art in Advertisements within a Jordanian Context”, Journal of Promotion Management, DOI:10.1080/10496491.2020.1838023 Irshaidat, R., Boregbund, H, (2020)"An Ethical Reading of the Political Marketing Mix through a Habermasian Lens: Theory of Communicaitve Action", International Journal of Business Governance and Ethics, (being published) |
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Irshaidat, R., (2019) “Interpretivism vs. Positivism in Political Marketing Research”, Journal of Political Marketing (published)DOI: 10.1080/15377857.2019.1624286
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Khasawneh, M., & Irshaidat, R. (2016). Empirical Validation of The Decomposed Theory of Planned Behaviour Model Within the Mobile Banking Adoption Context. International Journal of Electronic Marketing and Retailing, 8(1), 58-76.
2014 Hashem,T.N, Irshaidat.R, (2014), “The Influence of Political - Legal Forces on Jordanian Industrial Exports in the Private Sector", International Journal of Marketing Studies, Vol. 6, No. 1
“Irshaidat.R, Hashem.T.N., (2013), “The Perception of Jordanians on Political Marketing” European Journal for Social Sciences, Vol. 37 No. 4
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Irshaidat, R., (2017), “Interpretivism vs. Positivism in Political Marketing Research”, 4th Academic International Conference on Multidisciplinary Studies and Education (AICMSE) Boston: Conference Paper
Proceedings:
2017 Irshaidat, R., Khassawneh, M., Gesh, N., Shokair, R. Khamis, D., Jayousi, N., (2017). A
Qualitative Investigation of Emotional Marketing Conception and Endorsement by
Marketers in Jordan. International Conference of Technology Innovation, Management
and Entrepreneurship (TIME), Amman-Jordan
2017 Irshaidat, R., (2017), “Interpretivism vs. Positivism in Political Marketing
Research”, 4th Academic International Conference on Multidisciplinary Studies and
Education (AICMSE) Boston: Conference Paper