King Talal School of Business Technology

Master in Digital Marketing - About

Nowadays, consumers are more connected to the internet, relying heavily on digital channels to fulfil their needs and wants. The success of modern organisations hinges on their ability to integrate digital technologies as part of their offerings. Knowledge of digital marketing is pivotal to help organisations address complex issues originating from the changing consumer behaviour. In turn, there is a growing demand for employees who can effectively deploy digital marketing techniques to help improve organisations' profitability. 

Given the importance of digital marketing in the business world, this Digital Marketing MSc programme aims to develop the critical and analytical capabilities of the students through rigorous academic study. We aim to provide you with strategic knowledge on different aspects of marketing including: Digital Marketing Communications, Omnichannel Retailing, Social Media Analytics, and Digital Consumer Behaviour. This helps you to develop an advanced level of understanding and critical reflection of the key marketing and Digital Marketing theories, frameworks and tools across a diverse range of industry sectors. 

On successful completion of this programme, you will be able to synthesise theoretical and practical knowledge to critically evaluate and address complex marketing issues. Further, our unique teaching methods and assessments will help you to advance your analytical skills in report writing, communication and team-working. MSc in Digital Marketing is a foundation for a successful career in marketing.