Under the patronage of HRH Princess Sumaya bint El Hassan PSUT reveals its new logo, aligning modernity and originality

Monday, October 11, 2021 - 10:00


HRH Princess Sumaya bint El Hassan, Chair of the Board of Trustees of Princess Sumaya University for Technology, patronized the University's unveiling of its new logo which took place on campus. Her Highness marked the start of the ceremony by unveiling the new logo in the presence of PSUT’s President, members of its Board of Trustees, members of the teaching and administrative staff, and a number of guests.

Her Highness said that the new logo harmonizes between modernity and originality, focuses on the University's future vision, and reveals its identity as a technological pioneer closely linked to the industry.

Her Highness emphasized that the logo represents the University, which uses the Kufic script in order to form a deep historical link to our Arab and Islamic nation. The concepts draw their inspiration from networks and circuit boards, while the graphics and colors of the logo develop and create synthetic patterns that reflect the positive intertwined relationship between PSUT’s graduates and the labor market in Jordan. The design is created in blue, a color that symbolizes stability, flexibility and confidence. Her Highness indicated that it has deep roots struck in an ancient cherished past, and a confidence in being able to fly into the spaces of a tomorrow that we believe we are capable of creating.

Her Highness added, "I am delighted to see the distinguished students and University staff proudly develop their deep and diverse Jordanian identity, recognizing their roles as global citizens, with the skills and sense of duty to contribute significantly to their local and global communities."

From a different aspect, Her Highness said, "We recall the difficult phase that we have passed through during the past extraordinary year, with all its testing hardships for everyone, as it placed us face to face with many concerns, especially regarding education, and we found ourselves up to the challenge."

After reviewing the University’s achievements of 2020, the President of the University, Prof. Mashhoor Al-Refai, said, “It will remain that our University has carved an immortal slogan for itself in the consciousness of society across the spectrum. Wherever PSUT is mentioned, it is associated with giving without limits, success and excellence, and all of this would not have been possible without the care and concern that the University received from its ultimate leader, and the Chair of its Board of Trustees, Her Royal Highness Princess Sumaya bint El Hassan.”

Al-Refai thanked HRH Princess Sumaya bint El Hassan, the Thomas Matthews communication design studio, the Royal Scientific Society, the New Logo Committee, members of the Board of Trustees, the teaching and administrative staff and students for their contribution to making these achievements.

The head of the New Logo Committee, Dr. Adiy Tweissi, explained that the logo represents a visual identity that reflects the University’s great ability to face challenges and make achievements. He pointed out that the banners and flags of the University’s Schools will also be adorned with this logo.

At the ceremony, Her Highness honored the families of the deceased members of the University's Board of Trustees and faculty during the year 2020-2021, and also honored members of the faculty and administrative staff whose service at the University ended in the same year, recalling their imprint on its success and service throughout that period.