Creating a marketing strategy that will help us in making all the marketing campaigns.
- Creating a special rule of marketing strategy.
- Knowing the added value to the product or the service.
- Targeting an audience that is interested in the product or service.
- Creating a plan for the most engaging keywords for the product or service.
- Choosing a suitable language to connect with the targeted audience.
- Creating a plan for the marketing budget.
Applying the marketing strategy.
- Introduction to the advertisement campaign platform.
- Collecting the demographics of the target audience.
- Limiting the interests and behaviours of the target audience.
- List the most important keywords that the targeted audience mostly interacts with.
- Specify the most suitable advertisement budget for each audience.
- Understanding the algorithm that is used between competitors.
- Controlling the engagement & Impression cost.
- Controlling how many times the ad will be viewed for the user.
- Controlling how many times the ad will be clicked on from the user.
- Important tools that will help us to design the engaged Ad content (Design or Video)
- Tracking competitor's ads in the market.
Track advertising campaign results and marketing strategy.
- Learn about the tracking and management platform for marketing campaigns.
- The most important criteria that must be followed to ensure the highest interaction rate of advertising.
- Track and modify marketing campaigns.
- Best worldwide applications and websites that are used to manage and follow up with our marketing campaigns.
Adjust the settings on Facebook pages & Instagram business accounts.
- The most important marketing features on Facebook pages.
- The most important marketing features in Instagram accounts for businesses.
- We will start with the idea of how to create the content.
- Then we will learn how to create a sketch for this idea.
- Finally, we will learn how to design these sketches on Adobe Photoshop.
Create Ads designs for both Facebook & Instagram.
- We will learn how to follow what we learned in the marketing strategy, and create a design for it in order to speak to our niche market.
- Then we will follow the rules in our marketing strategy in order to make our designs more attractive to bring more attention & sales to our business.
- Create Videos for both Facebook & Instagram.
- Sometimes we will need to create video content in order to deliver our ad idea or product as fast as we can.
- Also, we will learn how to edit our videos using Adobe Premiere after shooting them using our smartphones.
- We will also learn how to follow the marketing strategy guidelines in order to make our videos more attractive and eventually bring more sales to our business.
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