النظام الأكاديمي Creating a marketing strategy that will help us in making all the marketing campaigns. - Creating a special rule of marketing strategy. - Knowing the added value to the product or the service. - Targeting an audience that is interested in the product or service. - Creating a plan for the most engaging keywords for the product or service. - Choosing a suitable language to connect with the targeted audience. - Creating a plan for the marketing budget. Applying the marketing strategy. - Introduction to the advertisement campaign platform. - Collecting the demographics of the target audience. - Limiting the interests and behaviours of the target audience. - List the most important keywords that the targeted audience mostly interacts with. - Specify the most suitable advertisement budget for each audience. - Understanding the algorithm that is used between competitors. - Controlling the engagement & Impression cost. - Controlling how many times the ad will be viewed for the user. - Controlling how many times the ad will be clicked on from the user. - Important tools that will help us to design the engaged Ad content (Design or Video) - Tracking competitor's ads in the market. Track advertising campaign results and marketing strategy. - Learn about the tracking and management platform for marketing campaigns. - The most important criteria that must be followed to ensure the highest interaction rate of advertising. - Track and modify marketing campaigns. - Best worldwide applications and websites that are used to manage and follow up with our marketing campaigns. Adjust the settings on Facebook pages & Instagram business accounts. - The most important marketing features on Facebook pages. - The most important marketing features in Instagram accounts for businesses.
- We will start with the idea of how to create the content. - Then we will learn how to create a sketch for this idea. - Finally, we will learn how to design these sketches on Adobe Photoshop. Create Ads designs for both Facebook & Instagram. - We will learn how to follow what we learned in the marketing strategy, and create a design for it in order to speak to our niche market. - Then we will follow the rules in our marketing strategy in order to make our designs more attractive to bring more attention & sales to our business. - Create Videos for both Facebook & Instagram. - Sometimes we will need to create video content in order to deliver our ad idea or product as fast as we can. - Also, we will learn how to edit our videos using Adobe Premiere after shooting them using our smartphones. - We will also learn how to follow the marketing strategy guidelines in order to make our videos more attractive and eventually bring more sales to our business. |