Creating a marketing strategy that will help us in all of our marketing campaigns
- Creating a special rule of marketing strategy.
- Knowing the added value to the product or the service.
- Targeting an audience that is interested in the product or service.
- Creating a plan for the most engaging keywords for the product or service.
- Choosing a suitable language to connect with the targeted audience.
- Creating a plan for the marketing budget.
Applying the marketing strategy
- Introduce the advertising campaign platform.
- Collect the demographics of the target audience.
- Identify the interests and behaviours of the target audience.
- List the most important keywords that the targeted audience mostly interacts with.
- Specify the most suitable advertising budget for each audience.
- Understanding the algorithm that is used between competitors.
- Control the engagement & impression costs.
- Control how many times the ad will be viewed by the user.
- Control how many times the ad will be clicked on by the user.
- Decide upon the important tools that will help in the design of the engaged Ad content (Design or Video)
- Track competitor's ads in the market.
Track advertising campaign results and marketing strategy
- Learn about the tracking and management platform for marketing campaigns.
- Identify the most important criteria to follow to ensure the highest advertising interaction rate.
- Track and modify marketing campaigns.
- Use the best worldwide applications and websites to manage and monitor our marketing campaigns.
Adjust the settings on Facebook pages & Instagram business accounts
- The most important marketing features on Facebook pages.
- The most important marketing features in Instagram business accounts.
- We will start with the idea of how to create the content.
- Then we will learn how to create a sketch for this idea.
- Finally, we will learn how to design these sketches on Adobe Photoshop.
Create Ads designs for both Facebook & Instagram
- Then we will follow the rules in our marketing strategy in order to make our designs more attractive to bring more attention to our business and increase sales.
- Create Videos for both Facebook & Instagram
- Sometimes we will need to create video content in order to deliver our ad idea or product as fast as we can.
- Also, we will learn how to edit our videos using Adobe Premiere after shooting them using our smartphones.
- We will also learn how to follow the marketing strategy guidelines in order to make our videos more attractive and consequently bring more sales to our business.