Students from the King Talal School of Business Technology at Princess Sumaya University for Technology (PSUT) have achieved a remarkable accomplishment by securing first place worldwide in the eighth edition of the International Case Competition (ICC2026). The competition was organized online by The American University in Cairo in collaboration with Boston Consulting Group, with the participation of 132 teams from 34 universities across 20 countries.
The PSUT team was represented by students Tala Ghannam and Saif Al-Qal‘awi, majoring in Business Administration, under the supervision of Dr. Ola Al Haddid. Their victory came as a result of their outstanding performance in analytical thinking, teamwork, and innovative problem-solving in the field of business.
PSUT President, Prof. Wejdan Abu Elhaija, expressed her pride in the students and their supervisor for their global achievement, which reflects the excellence of King Talal School of Business Technology students and their ability to apply academic knowledge to analyze real-world challenges and deliver innovative strategic solutions in line with the highest international standards.
She further noted that excelling in the international ICC2026 competition demonstrates the effectiveness of the university’s academic programs, which emphasize the development of analytical thinking, decision-making, and teamwork skills, thereby enhancing students’ readiness to integrate into competitive business environments. This aligns with the vision of HRH Princess Sumaya bint El Hassan, Chair of PSUT’s Board of Trustees, in empowering youth and preparing them to become leaders in the knowledge economy.
It is worth noting that PSUT continues to develop its curricula and strengthen partnerships with leading global institutions, contributing to the preparation of highly qualified graduates capable of making a meaningful impact in the business sector both locally and internationally.