Master's Degree in E-Marketing and Social Media

This master’s degree broadens the horizons of students' abilities to create and manage digital marketing strategies. It develops their critical and analytical capabilities through rigorous academic studies in different areas of e-marketing.

About

PSUT's King Talal School of Business Technology (KTSBT) offers unique and highly engaging ways to manage digital marketing strategies, read and interpret consumer data, and take actionable measures using various tools and technologies to conduct comprehensive marketing research. This master's in marketing program will prepare you to analyze data to determine market demand for products and services, recognize new market opportunities, and expand your knowledge of advertising, promotions, analysis, and brand management in the quickly changing digital space.

Suppose you enjoy working with top-notch digital marketing technologies and want to learn how to use the newest technological tools in digital marketing. In that case, the King Talal School of Business Technology's Master's in Digital Marketing program is for you! This program will help you to obtain the necessary skills and abilities to develop and implement an effective digital marketing campaign. This program was created to prepare competent graduates to pursue promising careers in industry and prosper in the digital revolution era. You will develop critical and analytical capabilities through rigorous academic studies in different areas of e-marketing, including Digital Marketing Communications, Omnichannel Retailing, Social Media Analytics, and Digital Consumer Behaviour. This will help you develop an advanced understanding of the critical digital marketing theories, frameworks, and tools used across various industry sectors.

The King Talal School of Business Technology faculty emphasizes digital fluency. Our innovative teaching techniques and evaluations will assist students in developing their analytical abilities in report writing, communication, and teamwork. You will learn how to use and implement digital marketing tools: Google Analytics, Google Ads, Search Engine Optimization, Social Media, and digital marketing pixels. After finishing this program, you will develop a deep understanding of effectively utilizing the latest digital marketing tools at your place of work or business.