Excellence in Education

Prof. Baker Al Serhan

Head of Business Administration Department
Professor

Prof. Baker Alserhan, the founding editor of five academic journals, President of the Global Islamic Marketing Conference, and the founder of the Discipline of Islamic Marketing, is a prolific, published researcher, public speaker, and consultant with research interests in Entrepreneurship, Strategy, Islamic Marketing and Branding, Islamic Hospitality, Islamic Lifestyles, and Islamic Business Studies.