Dr. Amer Badran

Lecturer

Dr. Amer Badran received his PhD in Interdisciplinary Marketing from University College Cork (UCC), Ireland, where he was awarded a fully-funded departmental scholarship. He also holds an MSc in International Marketing Management from the University of Surrey, UK (Distinction), and a BSc in Electronic Marketing and Social Media from Princess Sumaya University for Technology, Jordan. His research explores B2B marketing and firm networks, consumer behavior, moral identity, brand morality and the role of social and digital media in firm identity development. He has presented his work at leading international conferences including the Academy of Marketing, the Irish Academy of Management and the IMP Conference, among others. He teaches courses in E-Marketing and Social Media, drawing on academic research expertise in digital marketing, consumer culture and sustainability, alongside teaching experience in the Irish context and professional experience in IT technical support and e-commerce.