Dr. Amer Majdi Abdalgani Badran

Lecturer

Dr. Amer Badran received his PhD in Management and Marketing from University College Cork (UCC), Ireland, where he was awarded a fully-funded departmental scholarship. He also holds an MSc in International Marketing Management from the University of Surrey, UK (Distinction), and a BSc in Electronic Marketing and Social Media from Princess Sumaya University for Technology, Jordan. His research explores consumer behaviour, moral identity, brand morality and the role of social and digital media in firm identity development. He has presented his work at leading international conferences including the Academy of Marketing, the Irish Academy of Management and the IMP Conference. He teaches courses in E-Marketing and Social Media, drawing on expertise in digital marketing, consumer culture and sustainability, alongside professional experience in IT technical support and e-commerce.